Daily sun 26 July 2012
Walton brand of refrigerators was adjudged best among all local and foreign brands of refrigerators for their affordability, quality and durability at the just -concluded Best Brand Award-2011-giving ceremony at a hotel in Dhaka.
Besides, Walton brand of televisions was judged as the second best brand in the brand ranking race, said a press release.
It indicates that Walton brand of refrigerators and televisions is the most popular brand among the consumers in Bangladesh for their ultra-modern design, uncompromising quality and unique price.
Twenty-eight brands, belonging to 28 different local and multinational product categories, were awarded along with top 10 local brands for the first time this year at the event.
Walton was also ranked as the fifth best brand among all best local brands, while the 18th best brand among all local and foreign brands of Bangladesh.
Bangladesh Brand Forum (BBF) and Nielsen Bangladesh Ltd. jointly organized the event at a hotel in Dhaka.
It was attended by as many as 500 guests from various corporate houses and business associations as well as local and foreign government dignitaries.
Humayun Kabir, Executive Director (PR & Media) of Walton, received the awards on behalf of Walton at the function.
The brands were ranked following an extensive survey carried out by Bangladesh Brand Forum, in collaboration with Nielsen Bangladesh Ltd, among 5,000 households across the country in May this year.
Shariful Islam, founder of Bangladesh Brand Forum and Professor Amitava Chattopadhyay of INSEAD, Singapore also spoke at the function.
Receiving crests from Professor Amitava Chattopadhyay, Humayun Kabir said consumers accepted Walton products wholeheartedly. Honouring Walton with the Best Brand Awards is an acknowledgement of it.